Minneapolis,
Minnesota,
United States
Target Field, located in Minneapolis, Minnesota, is home to the MLB Minnesota Twins – and, after being untouched since it’s opening in 2010, the stadium received its first major signage updates, just in time for opening day 2023.
Dimensional Innovations worked closely with the Minnesota Twins and Mortensen to redesign Ray Barton’s iconic Twins logo featuring two players—Minnie and Paul—shaking hands across the Mississippi River, as well as the new Baseball Medallion, to blend nostalgia with innovation, creating a memorable fan experience unique to Target Field.
To modernize the iconic Minnie & Paul sign, DI integrated 1,203 feet of RGBW LEDs along its exterior, plus 155 Traxon ProPoint Pixel, each with dome lens which mimics the look of a baseball, along the edge of the structure for a vibrant, dynamic display. The “Win! Twins!” message and mechanical handshake are independently illuminated, enhancing fan engagement and flexibility for game-day effects.
Inspired by Minneapolis’s sky bridges, the 12-foot steel sphere rotates around a 9-foot “TC” Twins logo, illuminated by Traxon Allegro Dot with 60 programmable RGBW LED nodes and 70 animated stitching pairs—visible from the city skyline and beyond.
Now, both the Celebration Sign and Medallion feature customizable LEDs, allowing real-time color and effect changes to highlight big plays or sync with fireworks, adding a dynamic flair to the overall ballpark experience!
Featured Products
ProPoint Pixel, Allegro Dot L
Methods of Control
SYMPL pro Node, LCE2mx
Client
Minnesota Twins
Designer
Dimensional Innovations
Contractor
Mortensen
System Integrator
Traxon e:cue & Dimensional Innovations
Completion Date
April 2023
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